GIFFGAFF/ WHAT'S YOURS IS MINED
"Out of sight, out of mind." You know the saying. Here's another one: "Truth hurts, but silence kills."
Giffgaff's with Mr. Twain on this one.
Atlanta ADDY Awards - Integrated Campaign SILVER
Graphis New Talent Awards - Honorable Mention
DIGITAL
Giffgaff will put up full page banner ads mimicking the actual website's news articles. Because, let's face it, this is news that you need to hear. No matter how much they don't want you to hear it.
From clickbait to conglomerates, our message will be seen.
WIFI HACK
Before you connect to the City of London public wifi, we are going to inconvenience you. Giffgaff will be hacking the London public wifi with a gamified ad.
OOH
These billboards will be placed in high-traffic areas around London and throughout Great Britain.
🖌️ Art Director: Gordana Jokanovic, Alice Mullen & Timothy Goetze
✏️ Copywriter: Carter Garfinkel
Miami Ad School Atlanta