FOX ONE - WE LIVE FOR ⋅LIVE
When FOX One entered the streaming space, we set out to create a campaign that captures the unexpected thrill only live content can bring. By positioning FOX One as the place where unscripted moments become unmissable experiences, we created a bold, multi-platform introduction to the brand.
Role: CONCEPT, Art Direction, DESIGN
Times Square
On launch day, we took over 7 billboards in Times Square, each spotlighting Fox shows and talent.
Banner Ads
Social
AGENCY:  R/GA
CD:  SCOTT STEELE, BRIAN VANDEPUTTE, ZACK FAGIN
AD + DESIGN: LEANA CARVIN, GORDANA JOKANOVIC
CW: ELI PEREZ, GIGI COMER

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"I wonder if Times Square is always so busy because its full of ad folk just waiting for their campaign to come on"